Technical SEO audit checklist: a practitioner’s workflow
A step-by-step technical SEO audit checklist: crawl setup, status codes, indexability, canonicals, sitemaps, internal links, structured data and hreflang.
12 min read
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Technical SEO and GEO guides for practitioners
How problems arise, how to verify them and what to fix first. Written for people who already know what a canonical tag is, with links to the primary documentation behind each claim.
Technical SEO auditing
Crawling & indexability
How to find broken internal links and fix the right ones first
Find broken internal links with a crawl, separate real 404s from fetch failures, group them by destination and prioritise by linking pages and click depth.
9 min read
Canonicals & hreflang
Canonical tag issues: how to find and fix them
The canonical tag problems that matter: conflicts, canonicals to redirects, 404s or noindex pages, chains, header vs HTML mismatches, and what is intentional.
10 min read
SEO monitoring
Comparing SEO audits over time without misleading yourself
How to compare two technical SEO audits fairly: like-for-like crawl settings, stable issue identity, new vs resolved vs not re-checked, and coverage changes.
9 min read
GEO & AI search
What is a GEO audit? AI-search readiness, explained
What a GEO (generative engine optimisation) audit can and cannot check: AI crawler access, content structure, entity consistency, sources and snippet controls.
9 min read · Draft · under review
AI crawlers and robots.txt: what each token controls
Which robots.txt tokens control AI search, AI training and user-triggered fetchers (GPTBot, OAI-SearchBot, ClaudeBot, Google-Extended) and how to test them.
10 min read · Draft · under review
More guides are planned for hreflang, structured data, monitoring after site migrations and agency reporting.
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